Skip to Content
Careers

About the Position

Marketing Associate

Location: Lexington

Responsible for assisting in the development and implementation of the bank’s marketing activities in advertising, promotion, sales, research, community involvement and new product introductions.

Essential Duties and Responsibilities (Other duties may be assigned.)

  • Assist with development and implementation of overall bank marketing programs to meet corporate goals and enhance the bank’s public image.
  • Assist the Chief Marketing Officer with the production of media, advertising and sales materials, serves as the liaison with the bank’s advertising agency.
  • Write and edit press releases and other internal and external communications as needed.
  • Manage and develop content for bank’s social media program.
  • Assist with in-house marketing efforts.
  • Assist with the coordination of banking events and the bank’s participation in community events including coordinating event planning.
  • Arrange for bank personnel’s involvement in bank, community, and local school events.
  • Assist in promoting the bank’s culture and image and in implementing a plan to communicate such, both internally and externally.
  • Assist the Chief Marketing Officer to maintain budgets, schedules and tracking for all media campaigns and promotional materials for departmental reports.
  • Oversee bank’s charitable donation programs.
  • Process approved invoices.
  • Oversee bank website and the accuracy of its content and coordinate modifications as needed with the appointed webmaster.
  • Represent bank as needed during community projects and at public, social and business gatherings.
  • Maintain level of technical knowledge through memberships in professional and banking associations and participation in various seminars and educational programs.
  • Plan and implement research gathering and information projects relating to competitive analyses, demographics, product and service usages and customer satisfaction.
  • Assist with special projects.

Qualifications

  • Associate’s or Bachelor’s degree and 2 years of marketing experience or the equivalent combination of education and experience
  • Effective oral and written communication skills.
  • Ability to speak effectively before groups.
  • Basic problem-solving and analytical skills.Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
  • Proficiency in using personal computers and office products (e.g., Word, Excel).Familiarity with report–writing or spreadsheet software preferred.